With such an established brand, an all-year events calendar, and an exclusive audience, Keith Prowse presents the ideal opportunity to utilise Rocketseed’s full functionality to achieve exceptional audience engagement through their everyday email branding.

Keith Prowse – the UK’s leading corporate hospitality provider .

Keith Prowse is committed to innovation, customer service and delivering the ultimate memorable experience which, in turn, requires equally innovative, customer-focused, memorable marketing – which is at the heart of the company’s long-term relationship with Rocketseed.

The Brief

• To make every email consistently-branded, fully integrated with the company’s sales and marketing mix.
• Strategically, to build brand awareness whilst introducing a new brand identity and establishing key sub-brands.
• Tactically, to promote individual event hospitality packages, requiring flexibility and compelling calls-to-action to drive booking conversion.

Keith Prowse’s campaigns utilise Rocketseed’s full feature-suite and functionality – from signatures and banners to alerts and analytics.

• Email Signatures have been used to maximum effect, with bold branding, social media connectivity and interactive promotional messaging. The introduction of a new brand identity was centrally controlled with all staff automatically receiving their newly-branded signatures without having to make any changes themselves.
• Rocketseed’s segmentation capabilities are key for Keith Prowse, allowing different employees to target different contacts with the most appropriate event and ticket offers, with customer behaviour determining future targeted messaging.
• Timing is everything and with a full calendar, Rocketseed’s flexibility allows the uploading of unique campaigns for every event with go live and expiry dates, allowing alteration messages (e.g. for last-minute tickets) or withdraw campaigns (e.g. once sold out) immediately.

When it comes to driving sales directly, Rocketseed ensures specific recipient clicks alert the sales team with real-time alerts to follow-up, alongside reporting & analytics, showing the effectiveness of every email and shaping future campaigns.

Results

Keith Prowse consistently elevate their everyday email to act as an exceptionally efficient marketing channel, effective at both brand-building and direct-response customer conversion, embodying the email empowerment that Rocketseed stands for.

“We needed a marketing channel that could not only consistently deliver high-quality engagement and conversion but which also offered the campaign flexibility to meet the demands of an ever-changing events calendar and fast-moving hospitality sales. Rocketseed email branding achieves these perfectly and is now a vital part of the Keith Prowse marketing mix.”

Sam Coates – Head of Marketing

Konica Minolta Business Solutions Australia Pty Ltd is a market leading provider of integrated solutions and managed services with the power to transform business environments. Konica Minolta works with organisations large and small to provide integrated print and content management solutions and services to improve productivity, reduce costs, increase security and achieve sustainability outcomes. Optimised Print Services (OPS) combine consultancy with hardware and software implementation and operation.

Headquartered in Sydney, Konica Minolta Australia delivers expert professional services with experienced and responsive client support, in addition to the world-class service provided through its extensive network of direct sales offices and authorised dealers.

Watch their video Case Study to find out how they used Rocketseed email signature banners to drive 25% of their website traffic.

Rocketseed Email Media drove more traffic to Bendigo and Adelaide Banks website, than any other channel

Bendigo and Adelaide Bank Limited is one of Australia’s great banking success stories, with its unique locally owned Bendigo Bank Community Banks clearly standing it out from its peers. Australia’s fifth-biggest bank, it also owns mortgage specialist Adelaide Bank and Australia’s only dedicated farming bank, Rural Bank.

Bendigo and Adelaide Bank has a tradition of adding value for customers through quality personal services and a philosophy of giving back to those communities in which it operates. Its Community Banks have returned $135 million in local grants.

Objectives

Bendigo and Adelaide Bank wanted to engage their entire staff in building their brand, driving web traffic and increasing marketing opportunities throughout the entire Bank. To achieve this they wanted to be able to centrally control email marketing banners and the “look and feel” of the outbound emails of their 6,500 employees. While there were some existing marketing banners attached to outbound emails, email media gave the Bank the ability to centrally control all email marketing banners to run in conjunction with other collateral in their marketing campaigns. Bendigo and Adelaide Bank also wanted to be able to specifically target multiple brand campaigns through central control of specific email marketing banner messages from segmented groups of senders.

Marketing Results

Rocketseed implemented it’s global Email Media solution to match the Banks marketing objectives. The internal marketing communication video showcased the new ‘Email Media’ story of engaging its 6,500 employees resulting in a positive impact on the business. Rocketseed email signature marketing banners are now part of every marketing campaign and congruent with all the other marketing channels and marketing collateral.

So successful is the Email Media solution that they are now are trialling the repositioning of email marketing banners from bottom to top of each email.

So far email marketing banner headers are more than doubling their ‘click through rates’.

‘Rocketseed has driven more traffic to our Bendigo Bank website for a number of campaigns than any other marketing channel’

Sandra Nevill – Direct Marketing Project Manager
Bendigo and Adelaide Bank

Vitra obtain £150K order using Rocketseed email banners to promote their products

Objective

Visually showcase a range of their latest products to their customers and increase sales through rich media.

Campaign

Vitra use email media banners in every outbound email from employees, to reach new customers and prospects with their latest product launch.

Results

• A 6% rise in sales attributed from specific campaigns
• £150,000 order made from a Rocketseed banner promoting Vitra’s brand new Alberto Meda ‘Physix’ chair
• In addition, the customer diversified their existing product offering in the B2B market and expanded their product portfolio to become Vitra’s new office dealer in the Lebanese market.

“Rocketseed email media gives us a way to promote our products and measure sales uplift.  As well as delivering clear ROI, we also have fantastic success stories like this example where a sale worth £150,000 was achieved through the Rocketseed banner; if we had just sent a plain email, we would not have won the order.”

Tony Ash,  Global Managing Director of Vitra

Rocketseed delivers Email Signature software solution for Bendigo and Adelaide Bank

Bendigo and Adelaide Bank Limited is one of Australia’s great banking success stories, with its unique locally owned Bendigo Bank Community Banks clearly standing it out from its peers. Australia’s fifth-biggest bank, it also owns mortgage specialist Adelaide Bank and Australia’s only dedicated farming bank, Rural Bank.

Like all financial institutions, Bendigo and Adelaide Bank treats security with paramount importance. All operational aspects are thoroughly reviewed under strictest change control by corporate IT staff to ensure that no sensitive information can be exposed.

Objectives

When deploying new software the critical objective of the Bank’s IT department is to ensure the delivery of a robust secure platform. When the Bank’s marketing team introduced Rocketseed, the email signature software was vetted for security, scalability, controlled deployment and 24/7 availability. Bendigo and Adelaide Bank also scoped Rocketseed on its responsiveness, reliability and capability to deliver in the most demanding and sensitive financial environments.

The Enterprise IT objective was to ensure timely delivery of all emails generated by 6,500 staff members while embedding Rocketseed email banner campaigns in support of marketing campaigns. Real-time monitoring of resource usage, email throughout and deliverability was an absolute requirement.

Result

The outcome was a successful integration. Rocketseed worked closely with the Bank IT and marketing to resolve integration issues as they arose. Rocketseed is a global company and provides 24/7 technical support from offices on four continents. The Email Media software is stable, secure and scalable, and has continuously met the required security and availability requirements of Bendigo and Adelaide Bank.

The IT teams of Bendigo and Adelaide Bank and Rocketseed worked closely to meet the overall objective of engaging 6,500 staff in driving business opportunities in marketing campaigns through Rocketseed’s email signature software.

“Rocketseed email signature software integration was very successful given the scale of the Bank’s operation. Their technical staff worked tirelessly to meet the Bank’s stringent IT integration requirements and have provided timely technical support post implementation.”

Renato Barro – Infrastructure Project Manager, Technology Services
Bendigo and Adelaide Bank

J&M Marketing Communications introduces itself  with both classic and trendy marketing

J&M Marketing Communications provides both Mad Men-style strategic advertising and 21st Century custom websites, for its clients. Since we have clients that we not only don’t – but can’t call on, because they are 2,000 miles away, email communications have to stand in for us. Email is the portal through which current and potential clients evaluate what we offer them.

Workload that email carries

Email is the front office. It is the platform for important communications between J&M and current clients. It is the doorway that attracts new business. Our email banner leads to our website. That’s where potential clients go to reaffirm their opinion of us and what we can do for them.

Email Objectives

Viewing J&M email has to be a pleasant experience. It has to encourage the viewer to click through to our website. In return, it has to give us viewer click-throughs, so we can follow up with them. To accomplish these objectives, J&M asked Rocketseed to set up an email system. Although Rocketseed has a number of standard email signature banners for its  clients’ use, J&M chose to create our own banner. That way a viewer sees our creativity immediately. The banner also shows our philosophy.

Results

J&M achieves a steady 8% click through rate. Major businesses have asked us to pitch their advertising or websites.  We believe those pitch requests were influenced by the positive impression that Rocketseed created for us.

ATNS SOC Limited is responsible for air traffic control in approximately 10% of the world’s airspace. Our services extend further than the familiar air traffic control service, into the provision of vitally important aeronautical information used for all flight planning purposes as well as search and rescue coordination activities and the maintenance of a reliable navigation infrastructure.

Our operations further include:

• The supply of aeronautical information services, technical maintenance and aerodrome services
• Alert, search and rescue coordination services
• Management of the flexible use of airspace through the Central Airspace Management Unit (CAMU)
• Support for special events and special requirements such as test flights, demonstration flights, etc
• The implementation and maintenance of a terrestrial-based navigational structure
• The training of licensed air traffic controllers and technical staff through the Aviation Training Academy (ATA)
• Identify an untapped marketing avenue to increase web & brand awareness as well as registrations for IATA programs.

Objectives

The main objective for activating Rocketseed services was to lock down and control CI and brand through everyday communications via the signatures. During a deep media analysis session with Rocketseed, we realised the potential email media audience that was not included in our standard marketing strategy. This opened a whole new opportunity to have direct & personal access to market services/ brand and products with our new found target market.

Results

Rocketseed email media is part of ATNS’ top 10 web traffic generators, results confirmed via Google Analytics report.

Exceptional response to campaigns, measured through course registrations, increase in social media currency and PR & CSI awareness.

“Rocketseed allowed us to fully integrate our marketing activities into our strategy and gave us a means of reaching our target audience. In addition Rocketseed has allowed us to manage our brand positioning with targeted messaging. Within Rocketseed we are also able to measure the success of our campaigns and manage our CI.”

Anna Sanfilippo
Internal Communications / Knowledge Management | Commercial Services

Rocketseed is one of our top web traffic drivers.

Digicape is an independent online reseller of Apple products and offers specialised expertise on all apple products. They also offer customised solutions for hardware, software and networking requirements.

One of their main goals is to act as an extension to businesses by supplementing the existing technical solutions team or to operate as a full outsource partner.

Their offerings are complete production solutions, from high-end Apple desktop and server hardware to video production consoles, storage subsystems, inter-networking and true colour output matching.

In addition to being authorized resellers of Adobe, Apple and Microsoft amongst other specialised software from third party developers, they drive to make technology and learning accessible to everyone. Being an online store they rely mainly on people visiting their website to drive revenue.

Digicape required a powerful interactive tool to communicate with their audience and encourage them to visit their website to look at online products and other offerings. Self-management was key, along with the benefits of being able to accurately measure increased traffic to their website and to track social media engagement.

Digicape signed up for a Rocketseed account in 2012 and has received full training to manage the system themselves. With every email that we send out, we were able to expand our brand awareness and cross sell across all our products and services by banner rotation.

Rocketseed proved to be a very powerful tool that enabled us to communicate effortlessly with existing and potential clients.

We are able to measure the results by accurate reporting and keep an eye on exactly how many new customers were being directed to our website through everyday emails that we send out.

• More than 4000 new visitors to our web page
• Increased social media interaction
• Measurable client interaction
• Active sales leads generated from report analysis

Email media sparks a 23% click through rate for GM using video integration.

South Africa (GMSA) is a wholly owned subsidiary of multinational, General Motors Company, sharing in the benefits of GM’s global design, engineering, purchasing, manufacturing, sales and capital investment resources.

Today the motor manufacturer employs close to 2,000 people at its assembly plants and headquarters located in Port Elizabeth. GMSA’s sales and marketing office is located in Woodmead in Johannesburg, and its’ regional offices are in Durban and Cape Town.

The company’s 137 dealerships are situated in towns and cities through, distributing brands like Chevrolet, Opel and Isuzu.

Launch and generate awareness of the new “Spark” vehicle, maximise spend on other media, and drive more web traffic.

GM had a Rocketseed template designed for their “Hot New Spark” launch campaign. This comprised of a top email banner linking to the website, integrated TV commercials via YouTube video content, and social media connections inside every signature. The result was:

• 23% click-through ratio
• Free additional reach of TV commercials
• Cross-channel campaign integration
• Analytical insights into audience interaction

“I was very impressed with Rocketseed’s expert services. The results speak for themselves and enabled us to justify this exciting medium of email media.”

Peter Ririe, Marketing Operations Manager
General Motors

Visit Northumberland wanted new, cost-effective ways to boost promotion of their visitor campaigns this summer, and so partnered with Rocketseed for their “Historical Northumberland” campaign. Rocketseed gave Visit Northumberland a unique way to include dynamic campaign messaging in every individual email sent by their employees, and a way to measure the engagement and results from this channel.

During the course of the campaign period, Visit Northumberland were able to promote multiple aspects of their campaigns, highlighting the wide range of attractions in the region, from the ancient battlefields, to historic castles and scenic coastline, reinforcing this message to over 30,000 people.

In addition to the emails that Visit Northumberland would send out themselves individually over the course of the campaign period, they also wanted to work with their hotel and attraction partners to help them promote their own businesses, and at the same time, leverage the power of this destination marketing campaign.

Research done recently by Visit England, showed that one of the key reasons why UK residents don’t take more staycations, is that they do not know enough about what there is to do in each destination. Visit Northumberland therefore wanted to support their hotels and attractions to inform their customers about opportunities in the region and help increase visitors.

Booking confirmations, personal replies to general queries and responses to availability or pricing requests are all email opportunities for a property or attraction to promote itself and increase revenue. And collectively, all these individual emails form a significant, over-looked marketing opportunity. What Rocketseed enabled Visit Northumberland and its partners to do was to create a joint marketing initiative, where every single email sent by employees of their partners helped promote both their own business, plus the Historical Northumberland destination campaign.

The joint campaigns were then set up for each partner with smart dynamic trackable links, to promote their own chosen messages, alongside the destination messaging. Once set up, the partners then continued to send their emails as usual, but now with e-banners optimised to engage customers.

Because these were relevant campaigns, reaching interested parties in a personal way, it is not surprising that the results were excellent. The average engagement rate overall was 22%, and the partner engagement rate achieved an average of 27% – both much higher than conversion typically delivered by other marketing channels. The top performing campaign also achieved an outstanding CTR of 48.7%.

The combination of destination and partner-specific messaging was also a success – the analytics from this campaign showed that of the links that were clicked 27% were on Northumberland destination links, and 63% were on partner links – so as well as helping the partners to promote their own offers and services, there was a genuine interest from guests in the destination campaign, and an increase in the audience that the tourist board were able to reach and engage with via their messaging.

By working in a smart way with a selection of their campaign partners, Visit Northumberland were able to dramatically expand the reach of their own campaigns, and to reach all potential visitors interacting with members, as well as those customers that they engaged with themselves. At the same time, their members benefited from a great new, cost-effective marketing tool that helped them drive direct business, with no commission costs, and helped them promote their special offers, menus and packages.

English Table Tennis Association Grow Their Web Traffic

Rocketseed help The English Table Tennis Association to grow their web traffic, achieving higher engagement rates than both their email newsletter and online advertising, and contributing over 12% of their total website traffic.

The English Table Tennis Association (ETTA) is the governing body of table tennis in England. ETTA was keen to explore new avenues to deliver key marketing messages, increase engagement with their audience and drive more traffic to their website.

Prior to working with Rocketseed, ETTA did not have any brand consistency in their employee emails and had no way of measuring engagement from any marketing campaigns added to email signatures.

Client Understanding

ETTA chose Rocketseed to help them align their brand and marketing in all emails sent by employees in their organisation. In particular ETTA wanted to benefit from Rocketseed’s smart segmentation tool, which enables them to differentiate their messaging by sender, department or recipient, so that the marketing messages are always relevant to their audience.

ETTA used the Rocketseed email signature banners to promote a wide variety of campaigns that appealed to their different audiences. These included membership renewals, promotions for events, discounted offers on World Cup tickets, downloadable programmes for schools and clubs nationwide, and information on getting involved with Table Tennis after the success of the London Olympics.

The email signature marketing feature applied to each outlook email links directly to their website, content, or social media pages, and the ability to segment their marketing messages, and promote multiple campaigns  led to much better click through results than they achieve with other channels.

ETTA regularly review their results using Rocketseed email signature analytics and the information enables them to understand which campaigns are successful and more importantly understand more about what their customers are interested in.

One specific campaign that was featured on the Rocketseed banners enabled ETTA to grow traffic to that section of the websites by 1617%.

ETTA evaluated their marketing and media channels and nearly 12% of their website traffic was shown to come from Rocketseed banners.  The response rate from Rocketseed banners was also higher than advertising on email newsletters and almost four times more than their website advertising.

‘At ETTA we are always open to exploring new ways of reaching our audiences and Rocketseed is a key example of this.  We now use Rocketseed as a key component in our marketing mix and the results speak for themselves.’

Bill Shearer, Operations Manager
ETTA

Nashua Mobile reaps real results with Rocketseed

Nashua Mobile is South Africa’s largest, independent cellular solutions provider. More than 750,000 of South Africa’s four million plus contracted cellular subscribers are Nashua Mobile customers.
Client Understanding

Nashua Mobile sells cellular contracts, content and corporate solutions. Nashua Mobile bought Rocketseed to deliver results.

Objectives

Branding, Promotions, Product Launch & Revenue Generation Nashua Mobile wanted their brand on every communication and on every medium. They wanted to promote and sell more product/service and thus increase sales and profits.

Results

Every single email sent out by our staff showcases our brand and carries effective marketing messages that drive traffic to our website and cuts down our manual processing of customer queries. When it comes to promotions Rocketseed speaks for itself. We ran a SMS campaign solely through our Rocketseed branded email before going to any other media, where customers stood a chance of winning a quad bike worth R80,000, simply by SMS’ing a number. Before the campaign reached the other mediums we achieved over 1,135 entries at R5 each over 1 month which generated revenue that paid towards Rocketseed itself

“If you are a company and you send email, then you need Rocketseed. The account management and support has been exemplary”.

Hannes Koster, Product Manager

Channel 5 use Rocketseed branding to promote the Big Brother launch and boost viewing figures

Channel 5 made their first broadcast on 30th March 1997 becoming Britain’s fifth and final terrestrial broadcaster. The channel has grown from strength to strength, providing viewers with a varied mix of programs including entertainment, sport, documentaries, kids, drama, news and films. Currently the channel has over 30 million UK viewers in any given week and audience figures continue to grow. Channel 5 was purchased by media group Northern & Shell in August 2010 from long standing shareholder, RTL, and the channel continues to maintain a strong on-screen presence.
Objectives

After Channel 5 secured the popular reality TV program ‘Big Brother’ in April 2011, the cross-channel promotion of the show across the country ranged from bill-boards to email banners. The aim was to ensure that the launch message was seen and heard by as many people as possible and that the viewing figures would be maximised when the show was aired.

Client Understanding

Channel 5 have been using Rocketseed to brand their emails since February 2006, promoting the latest program launches and television times to widen audiences and strengthen the brand.

Each month Channel 5 employees send an average of 90,000 branded employee emails across the company to external contacts promoting their latest popular program times and new program launches. Rocketseed branded email has consistently helped to raise awareness of the channel’s latest programs using everyday business email whilst reinforcing the new ‘Channel 5’ brand under the Northern and Shell ownership.

Results

Rocketseed provided Channel 5 with a key digital avenue to showcase launch banners for both ‘Celebrity Big Brother’ and ‘Big Brother.’ The email signature banner displayed ‘Coming Soon’ messages, as well as ongoing ‘Every Night’ promotions, whilst the shows were airing. On average Channel 5 sent around 15,000 banner impressions per month through Rocketseed, over August, September and October, providing wide exposure for the new program. Channel 5 continue to use Rocketseed as a reliable way to promote new programs and integrate their campaigns through their everyday email.

London Irish direct 20% of all clicks to their newsletter sign-up form to grow their customer database, using Rocketseed email banners.

Objectives

• Increase season ticket sales
• Promote new games
• Expand their existing database and engage readers with the newsletter

Client Understanding

London Irish promote the sale of season tickets and drive visitors to the sales page of their website to purchase tickets for individual club games, as well as actively promoting their Blarney newsletter sign-up through their email signatures.

Results

• 13.1% click though rate achieved on banners promoting ticket sales
• 20% of all clicks are directed to their newsletter sign-up form encouraging new subscribers

“The Rocketseed tools have proved an effective way for us to drive additional commercial value from our email traffic. The recent inclusion of our newsletter sign up button has really helped us grow our database with active supporter records. Rocketseed provides really valuable reporting and feedback – allowing us to constantly revise our approach.”

Felicity Greenland, Marketing and Events Director
London Irish

Harith General Partners amplifies attendance of prestigious event through Rocketseed & RocketMailer campaigns

We are a fund manager with a difference serving the Pan African infrastructure development landscape. Our approach is based on the fundamental universality of providing African corporates and governments with a credible and supportive vehicle to assist them in their quest to create value for their countries, regions and ultimately, the continent.

Objective

Identify an effective communication solution to manage event updates and extend invitation to relevant delegates.

Campaign Understanding

During strategy session with Rocketseed, they recommended activating an event banner campaign with call to actions to RSVP & more info about the event, capture details in RocketMailer RSVP forms for new attendees and send updates eg. Venue/ date change to all delegates.

Results

• Exceptional response and new delegates confirming attendance based on Rocketseed & RocketMailer campaigns
• Creativity of the campaigns got the staff motivated and more involved with the event.
• Strengthened brand & presence of Harith General Partners

“I recommend this activation banner for any client seeking to increase internal and external awareness about their own event. This is the most cost effective way of utilizing an existing every day business tool to increase attendance and to create demand – it’s a modern “word of mouth” social tool. Considering that my event was outside of the country, I found myself quite inundated with request of people wanting to attend my event. All I had to do, was to choose!”

Pule Molebeledi
Investor Relation/Communications

Objective

• Increase exposure of marketing campaigns
• Achieve brand consistency across all properties
• Promote seasonal campaigns in individual hotels

Campaign Understanding

Thistle and Guoman Hotels apply apply email branding in every email sent by their employees, both in their hotels and centralised support functions.  As well as increasing their brand exposure and customer awareness, all of the branding contributes to the growth of direct bookings, saving commission costs.

Results

• 328,300 brand impressions delivered in a quarter
• 9,100  direct web visits from employee emails in a quarter
• 1,691 qualified web visits from engaged prospects via the meetings and events campaign

“We have seen some great brand benefits from Rocketseed. As well as enabling us to deliver consistent campaigns and messages to our customers, it’s also easy for us to cross-promote services and properties, and we can change campaigns instantly. We’re now taking our email branding to the next level and looking more at how we can improve conversion for meetings and events sales, plus track the booking revenue directly generated from our email.”

Iain Richards, Marketing Director, Thistle and Guoman Hotels

Lurot Brand increases traffic to their social media sites

Established in 1971, Lurot Brand remains the only estate agency specialising in the sale and rental of mews and other charming houses across all of central London, as well as selling and letting other property types. Lurot Brand aim to deliver an outstanding service, provide objective advice and to take as much of the stress out of the process as possible.

Objective

Lurot Brand’s web presence is vital to show properties to prospective buyers and tenants. Lurot Brand also have optimised their website for browsing on iPads and smart phones as they are fully aware of the benefits this gives them and their customers for ease of use on the go. Lurot Brand has been using Rocketseed to make their emails work harder for them. By inserting banners with strong visuals and branding messages, Lurot can highlight their properties, demonstrate their own value proposition, and enable customers to click directly to their website.

Client Understanding

In April 2011 Lurot Brand also started using Rocketseed to promote their social media sites. Inserting interactive icons that link directly to their Facebook page and Twitter feed in every email has enabled them to increase their customer reach and awareness of the service they provide. Rocketseed Reporting also allows Lurot Brand to see which of their social networking buttons are proving the most popular for their customers giving them valuable insight into which social media sites to focus on.

Lurot Brand has also launched mobile applications for their site. The app enables users to find mews and other properties when they are out and about. As a result of this Lurot Brand added an app-specific signature banner to their emails to promote awareness and downloads.

Results

Rocketseed drives website traffic and expands social media communities. Through the use of Rocketseed branded emails Lurot Brand have received an average click rate of 14.3% over a six month period. The success of these banners has further reinforced Lurot Brand’s commitment to using Rocketseed.

“We realised that investing in our online presence would be hugely beneficial to our business. From the outset of this decision we wanted our emails to also integrate with this approach, and this is where Rocketseed has helped hugely. Rocketseed now helps us to promote our website, mobile sites, and social media with every email we send, ensuring we get a measurable return on investment.”

Peggy Lurot
Head of Marketing

Carton House integrates Rocketseed to increase fans and grow revenues through Facebook

Carton House is beautifully restored historic mansion in Dublin that has been discreetly converted in to a modern luxury hotel.

They were early adopters of new technologies and have developed their own  iPhone app, have fully embraced social media activity and have a robust email newsletter programme in place.

Objective

Carton House began working with Rocketseed as they wanted to really maximise opportunities from their everyday emails.

Campaign Understanding

The first Rocketseed campaign for Carton House was for “UK and Ireland’s Next Top Model.” as Carton House was being used as one of the venues used for filming of the TV series.

Carton House planned an integrated campaign with Rocketseed linking their email to a Facebook offer, to increase their fan-base and drive revenue to the hotel.

Carton House used Rocketseed interactive banners on their everyday email to launch the campaign. These banners were included in every email sent by every employee creating consistent communication of this promotion, and clicked directly through to their campaign.

Results

• A CTR of 9.5%
• 1,950 additional customers
• 200 NEW Facebook fans followed through Rocketseed banners alone
• Achieved total revenue to date of 7,500 Euro

“Rocketseed banners give us an extra dimension, helping us to grow our social media communities and revenues effortlessly, using the normal emails our team were already sending to customers and guests”

SDG Christmas promotion generates 21% unique click through rate for Symantec using Rocketseed

The Specialist Distribution Group (SDG) is part of Europe’s largest independently owned IT group. With annual turnover in excess of $2.34b and international coverage in 47 territories, SDG is the EMEA Specialist Technology Distributor.

Client Understanding

The RockeSeed solution was chosen as it enabled SDG to deliver a strong marketing message and call to action, with the specific objective of driving traffic to a dedicated landing page. This banner creative was applied to all emails sent from a controlled group of senders to a targeted set of recipient domains. The results of this Christmas campaign exceeded expectations. Rocketseed tracking revealed that levels of engagement with the header creative were extremely high.

Objectives

The objective of the campaign was to raise awareness amongst channel partners and increase engagement with the SDG and Symantec brands.

Results

With a compelling design and clear call to action, this individual email header achieved an impressive click through rate of 21% to the SDG landing page. In order to put this statistic in context, the industry average click-through rate for traditional email campaigns is 1 – 3%! Rocketseed delivered 21,250 impressions for this campaign and provided a unique list of customers who engaged with the SDG campaign. SDG applied this Rocketseed Mail promotion to all their 200 email users emailing to controlled sets of receiver domains, delivering relevant and segmented messaging throughout the campaign period.

“Rocketseed is a proven marketing channel for SDG. It delivers quantifiable results and provides our sales teams with a constant flow of new business leads – it just works!”

Andrew Clarke
Head of Marketing

Innova Group drive sales and prove ROI with Rocketseed email branding.

Innova Group is a leading Australian-owned manufacturer and supplier of quality, flexible furniture solutions for the multi-purpose function room market.

Objective

Innova Group decided to use Rocketseed to educate their clients and potential clients about innovations and news relating to their growing product portfolio

Campaign Understanding

Rocketseed had the ability to expose cross-sell opportunities, promote new innovations and provide product education within day-to-day communications and mass email campaigns has proven to be the most important element within Innova Group’s commercial communication strategy. The daily revenue opportunities that the Rocketseed portfolio of solutions provides is respected and relied upon by all team members.

Results

Proven ROI with daily revenue opportunities. First day of using Rocketseed resulted in a sale that paid for license fees for 6 months. Continued sales conversions through banner clicks.

“The Rocketseed solutions continue to reward us on a daily basis. In a corporate world driven by email, we now have the ability to stand out in our clients’ crowded inbox’s and tell them things they didn’t even know they wanted to know about us; all just as a part of our everyday communication.”

Jamie Glaister
National Sales Manager